Chris Gash

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November 19th, 2009

Toothy for Emergency Dentist 24/7

TOOTHY

Its been a good long while since I did this spokescharacter for Gersey Labs, the designers who worked on the branding campaign for Emergency Dentist 24/7.  At the time 24/7 was a small start-up but I’m guessing things have taken off because every time I’m in Philly (and more recently driving a rural stretch of the Pennsylvania Turnpike) I see giant billboards with Toothy.   Since I will only drive a 5-speed, I am rarely quick enough (or have the extra hand) to snap a picture, so I borrowed this one from the good people at Gersey Labs:

TOOTHY_SIGN_2-200x267

And this one which I grabbed from a Google image search:

TOOTHY_SIGN_1-200x301

After a few years you get used to seeing your work in print and the excitement of the first few tear sheets gradually fades away, but I have screamed and jumped and pointed every time I’ve passed one of these signs and I think I’ll keep posting the pictures as I find them online, or develop the motor competency to take photos while shifting.

Tags Branding Character Development Logo Spokescharacter

One Response to “Toothy for Emergency Dentist 24/7”

  1. Toothy update | Chris Gash says:
    June 28, 2010 at 9:13 am

    [...] back in November 2009, I posted some billboards from around Philadelphia for Emergency Dentist 24/7.  The signage featured Toothy, [...]

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© Chris Gash 2009
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